Websites for Manufacturers
Digital infrastructure for modern manufacturers
Manufacturing businesses need more than a brochure site. We build product catalogues that handle hundreds of SKUs, B2B lead funnels that connect with your sales team, and integrations with the inventory and ERP systems you already use.
Industry Challenges
Why manufacturers are losing leads online
Manufacturing is a digital-first buying environment now. If your online presence doesn't match your capability, you're losing business to competitors who invest in theirs.
Outdated online presence
Your website looks like it was built in 2012. Customers and distributors judge your capability by your digital presence — and right now, it's not doing you justice.
No product discoverability
Your product range lives in PDFs and spreadsheets. Customers can't find, filter, or compare your products online — so they go to a competitor who makes it easy.
Manual lead handling
Quote requests come in via email, phone, and trade shows with no system to track them. Leads fall through the cracks and your sales team wastes time on data entry.
What We Build
Purpose-built for manufacturing
Every feature is engineered around how manufacturers actually sell — from product discovery to distributor enquiries and technical spec downloads.
Catalogue System
Filterable, searchable product catalogues with spec sheets, images, and structured data. Built to handle hundreds of SKUs without sacrificing speed.
B2B Lead Funnels
RFQ forms, gated downloads, distributor portals, and lead routing. Every enquiry is captured, qualified, and sent to the right person on your team.
ERP Integrations
Connect your website to MYOB, Xero, SAP, Salesforce, or your custom ERP. Product data, pricing, and stock levels stay in sync automatically.
Technical SEO
Product schema, XML sitemaps, server-side rendering, and structured URLs. Your products show up in search results with rich snippets that drive clicks.
Integrations
Connects with the systems you already use
Your website doesn't exist in a vacuum. We build custom integrations so your catalogue, inventory, and CRM stay in sync — automatically.
500+
SKUs handled per catalogue
<1.5s
Page load time
100%
Mobile responsive
Schema
Product structured data
Our Process
From audit to launch
A structured process designed for manufacturing businesses — where catalogue complexity and system integrations need proper planning.
01
Audit
We review your current website, catalogue, systems, and competitor landscape. We identify what's working, what's not, and where the biggest opportunities are.
02
Architecture
We plan the catalogue structure, page hierarchy, integrations, and lead funnels. You approve the information architecture before we design a single pixel.
03
Build
Custom development with Next.js — product catalogue, CMS, integrations, and SEO all built in parallel. Regular check-ins so you see progress throughout.
04
Launch & Handover
Full QA, performance testing, and team training on the CMS. We launch, monitor, and make sure everything is running smoothly before handing over.
FAQ
Common questions from manufacturers
Can you handle large product catalogues with hundreds of SKUs?
Absolutely. We build catalogue systems designed for scale — with filterable categories, search functionality, and structured data for every product. Whether you have 50 or 5,000 SKUs, the site stays fast and manageable.
Can the website integrate with our existing ERP or inventory system?
Yes. We build custom integrations with common manufacturing systems including MYOB, Xero, SAP, Salesforce, and custom ERP platforms. Product data, pricing, and stock levels can sync automatically so your website always reflects your current catalogue.
Do you build B2B features like quote requests and distributor portals?
Yes — B2B functionality is core to what we build for manufacturers. This includes RFQ forms, gated spec sheets, distributor login areas, volume pricing displays, and custom lead routing based on product category or region.
How long does a manufacturing website take to build?
Most manufacturing websites take 6–10 weeks depending on catalogue size and integration complexity. A brochure site with basic catalogue is on the faster end; a full B2B portal with ERP integration sits at the longer end. We scope everything upfront so there are no surprises.
Can we manage the product catalogue ourselves after launch?
Yes. We build with a CMS that lets your team add, edit, and organise products without developer help. For larger operations, we can set up automated syncing from your ERP so the catalogue updates itself.
Ready to bring your product
catalogue online?
Tell us about your product range, systems, and goals. Get a transparent quote with no obligation and no jargon.
hello@webhouz.com.au